"Hello, I'm Marcel. May I ask you a few questions?"
That's how every application starts. No CV. No forms. Just a conversation.
While you close your laptop on Friday evening, Marcel talks to candidates. On Monday morning there's no pile of CVs waiting — just a shortlist with structured reports: skills and culture fit.
Not a WhatsApp fan? Marcel works just as well via WebChat — right on your own website.
Marcel isn't just another AI tool. It's:
The first AI that objectively measures skills and culture before the first human interview.
Other tools automate the form, the scheduling or the CV parsing. Marcel measures — scientifically grounded — how someone thinks and where someone fits. Before you block a single hour in your calendar.
| Traditional | Marcel |
|---|---|
| CV upload | WhatsApp or WebChat |
| Forms | Conversation |
| Degrees | Skills |
| Gut feeling | Data |
| First screening by the recruiter | Screening by Marcel. You decide. |
Chatbots, video interview tools and ATSs make the conversation or the CV faster. Marcel makes the first conversation measurable: KLIK for cognitive skills, CFILytics® for culture fit. And a human makes every decision.
The purple squirrels aren't on the job boards.
On Indeed, VDAB and the job boards you only find people who are actively looking right now. The real top talent already has a job and isn't browsing. You reach them where they actually are — on social media — and you have to convince them to apply with you. That's why Marcel gives you a link, not a form.
Job boards · Indeed, VDAB & co
Only people actively looking right now. Lots of noise, few purple squirrels.
Social media · Meta, TikTok & LinkedIn
Passive talent that isn't looking (yet). That's where the purple squirrels are. One tap on your link and they're in the conversation.
With CFILytics® you give them a well-founded reason: you show, on a scientifically grounded basis, that they might fit your team's culture better than where they work today. Not an empty promise, but a measurable culture fit.
spontaneous applications in a single summer at Zomer van Antwerpen — a third of the total inflow. Not through a form, but through a link in the feed that opens a conversation right away. Read the story
Paste your vacancy text into the Chatflow builder
Marcel reads the role, the requirements and the tone.
Marcel builds the chatflow and asks the right questions
You can edit, shorten or extend those questions at any time.
You share the unique link wherever your candidates are
In your social media campaigns, on Indeed, VDAB or LinkedIn. One tap and the conversation starts.
Marcel screens and writes a report per candidate
Based on the answers — with a summary and match score, ready for your decision.
You receive a shortlist of pre-screened candidates
In your own ATS or in Marcel's mini-ATS. You review, you decide.
Reel
Seamlessly in your workflow.
Marcel delivers structured candidate data — matched profiles, KLIK and CFILytics® scores and an AI summary. Want it straight in your existing ATS? You can, but you don't have to: the ATS integration is fully optional. Without it, you work right away in the built-in mini-ATS with candidate inbox and kanban.
Two instruments.
One match.
Skills and culture, measured separately and brought together clearly. No gut feeling — a well-founded assessment.
Cognitive skills
A short, playful game measuring six axes: processing speed, attention, flexibility, working memory, accuracy and deciding under uncertainty. KLIK is currently being calibrated with real players.
Culture fit
Seven culture domains, each as a spectrum. Deterministic and EU AI Act-compliant.
KLIK and CFILytics® are deliberately separate. Marcel informs — a human reviews and decides.
Less guessing. More good interviews.
less time spent on screening
saved on marketing budget thanks to higher conversion than web forms
of candidates complete the full conversation
From scattered mailboxes to one WhatsApp flow.
One full summer of recruiting through Marcel — from hospitality and logistics to technicians and the new managing director. The biggest surprise? The senior profiles were the most enthusiastic, especially about the culture-fit screening.
More stories from recruiters who stopped hiring on gut feeling: all customer stories
The repetitive work?
Marcel handles it.
From first message to clear match — you keep your time for the interviews that matter.
Applying via WhatsApp
One tap and the conversation starts. No CV upload, no barrier.
Answering questions
Pay, hours, location, shifts — instant answers, 24/7.
Screening for skills
KLIK measures how someone thinks — regardless of degrees. (under development)
Measuring culture fit
CFILytics® shows where someone truly fits.
Matching candidates
Skills + culture combined into one clear match score.
Scheduling interviews
The candidate picks a slot that works for everyone.
AI summary
Every candidate clearly summarised for the recruiter.
Referring on
No match? Marcel kindly points the way.
Applying via WhatsApp
One tap and the conversation starts. No CV upload, no barrier.
Answering questions
Pay, hours, location, shifts — instant answers, 24/7.
Screening for skills
KLIK measures how someone thinks — regardless of degrees. (under development)
Measuring culture fit
CFILytics® shows where someone truly fits.
Matching candidates
Skills + culture combined into one clear match score.
Scheduling interviews
The candidate picks a slot that works for everyone.
AI summary
Every candidate clearly summarised for the recruiter.
Referring on
No match? Marcel kindly points the way.
Not everyone is on WhatsApp.
That's why there's WebChat too.
For most candidates, WhatsApp is the lowest barrier. But anyone who prefers not to use WhatsApp talks to Marcel just as easily via WebChat — the same conversation, the same screening for skills and culture. No app, no phone number needed.
Via WhatsApp
The familiar chat app candidates already use every day. One tap from a vacancy, social ad or QR code and the conversation starts right away.
Via WebChat
A chat window right on your own vacancy page or website. Ideal for anyone who prefers not to use WhatsApp or wants to apply on the spot — no app, no number.
What else can Marcel do?
Available 24/7
Marcel runs the conversation day and night — at 11pm and on weekends too.
Multilingual
Speaks your candidate's language and switches automatically.
GDPR & EU AI Act-compliant
Deterministic model, privacy configurable per flow, ready for the 2026 rules. AI info
Employer experience
A warm, on-brand experience candidates actually remember.
Integrations & API
Connects with your existing tools and ATS through direct integrations and an open API.
Insights & reports
See where candidates drop off and steer your hiring strategy with data.
Built for high-volume hiring.
From warehouse to construction site — Marcel screens candidates in the industries where you hire at volume.
The right approach for every team.
SME without an HR department
Marcel is your first filter. You only talk to motivated candidates who fit.
Staffing & recruitment agencies
Match candidates from your database on skills and culture — an extra level of service for your clients.
High-volume employers
Hundreds of applicants? Marcel screens them all and sends you the shortlist.
Recruiters who stopped hiring on gut feeling.
We used to do 20 interviews per vacancy. With Marcel it's 5 — and the quality is much better thanks to the pre-screening.
81 applications for one role. Marcel screened them all and gave us 6 candidates with a high match score. We hired one — she fits the team perfectly.
I don't have an HR department. Marcel has become my first filter. I only talk to people who are genuinely motivated and actually fit us.
The culture-fit part surprised me most. Candidates who looked perfect on paper scored low — and vice versa. Marcel saw what we missed.
Want the full story? Read the customer stories
Good to know.
What does Marcel do differently from a chatbot or an ATS?+
Can I edit the questions Marcel asks?+
Does Marcel work with my existing ATS?+
Do I need to register my own WhatsApp Business number?+
What if a candidate doesn't use WhatsApp?+
Does Marcel replace my recruiters?+
Does Marcel decide who gets rejected?+
Is CFILytics® scientifically grounded?+
Is it GDPR-compliant?+
It always starts with hello.
See how Marcel fills your next vacancy. Or go through the screening yourself, as a candidate, in three minutes.