Meet Marcel.
Your recruitment buddy on WhatsApp. He meets candidates where they already are, screens for skills and culture, and brings you only the matches that truly count.
Not a WhatsApp fan? Marcel works just as well via WebChat — right on your own website.
Two instruments.
One match.
Skills and culture, measured separately and brought together clearly. No gut feeling — a substantiated assessment.
Cognitive skills
A short, playful game that measures six axes: processing speed, attention, flexibility, working memory, accuracy and decision-making under uncertainty.
Culture fit
Seven culture domains, each a spectrum. Deterministic and EU AI Act-compliant.
KLIK and CFILytics® are deliberately separate. Marcel informs — a human assesses and decides.
Less guessing. More good conversations.
less time spent on screening
saved on marketing budget thanks to higher conversion than web forms
of candidates complete the conversation in full
Seamless in your workflow.
Marcel delivers structured candidate data — matched profiles, KLIK and CFILytics® scores and an AI summary — straight into your existing ATS. No ATS? Use the built-in mini-ATS with candidate inbox and kanban.
The repetitive work?
Marcel handles it.
From first message to clear match — you keep your time for the conversations that matter.
Apply via WhatsApp
One tap and the conversation starts. No CV upload, no barrier.
Answering questions
Pay, hours, location, shifts — instant answers, 24/7.
Screening for skills
KLIK measures how someone thinks — regardless of diplomas.
Measuring culture fit
CFILytics® shows where someone truly fits.
Matching candidates
Skills + culture combined into one clear match score.
Scheduling interviews
The candidate picks a slot that works for everyone.
AI summary
Every candidate clearly summarised for the recruiter.
Referring on
No match? Marcel kindly points the way.
Apply via WhatsApp
One tap and the conversation starts. No CV upload, no barrier.
Answering questions
Pay, hours, location, shifts — instant answers, 24/7.
Screening for skills
KLIK measures how someone thinks — regardless of diplomas.
Measuring culture fit
CFILytics® shows where someone truly fits.
Matching candidates
Skills + culture combined into one clear match score.
Scheduling interviews
The candidate picks a slot that works for everyone.
AI summary
Every candidate clearly summarised for the recruiter.
Referring on
No match? Marcel kindly points the way.
Not everyone is on WhatsApp.
That's why there's WebChat too.
For most candidates, WhatsApp is the lowest barrier. But anyone who would rather not use WhatsApp can chat with Marcel just as easily via WebChat — the same conversation, the same screening for skills and culture. No app, no phone number needed.
Via WhatsApp
The familiar chat app candidates already use every day. One tap from a vacancy, social ad or QR code and the conversation starts right away.
Via WebChat
A chat window right on your own vacancy page or website. Ideal for anyone who would rather not use WhatsApp or wants to apply straight from the site — no app or number.
What else can Marcel do?
Available 24/7
Marcel runs the conversation day and night — even at 11pm, even on weekends.
Multilingual
Speaks your candidate's language and switches automatically.
GDPR & EU AI Act-compliant
Deterministic model, privacy configurable per flow, ready for the 2026 rules.
Employer experience
A warm, on-brand experience candidates actually remember.
Integrations & API
Connects with your existing tools and ATS through direct integrations and an open API.
Insights & reports
See where candidates drop off and steer your hiring strategy with data.
The rare gems aren't on the job boards.
On Indeed, LinkedIn and the usual job boards you only find people actively looking right now. The real top performers already work somewhere and aren't browsing. You reach them where they actually are — on social media — and you have to convince them to apply to you in particular.
Job boards · Indeed, LinkedIn, vacancy sites
Only those actively looking right now. Lots of noise, few rare gems.
Social media · Meta & TikTok
Passive talent that isn't looking (yet). That's where the rare gems are.
With CFILytics® you give them a substantiated reason: on an evidence-based footing, you show they might fit your team's culture better than where they work today. Not an empty promise — a measurable culture fit.
Paste your vacancy text or link
Marcel reads the role, the requirements and the tone.
Marcel creates the visual for Meta & TikTok
An eye-catching image that opens the WhatsApp conversation with one tap.
Marcel builds the chat flow and runs the conversation
A screening conversation tailored to the vacancy, automatically.
You verify in your ATS and pick the top candidates
With AI summary and match score — ready to decide.
The top candidates book a meeting in your calendar
Marcel reaches out and sends the invite — via WhatsApp, of course.
Reel
Built for high-volume hiring.
From warehouse to building site — Marcel screens candidates in the sectors where you really hire at volume.
The right approach for every team.
SMEs without an HR department
Marcel is your first filter. You only speak with motivated candidates who fit.
Staffing & recruitment agencies
Match candidates from your database on skills and culture — an extra level of service for your clients.
Companies hiring at volume
Hundreds of applicants? Marcel screens them all and hands you the shortlist.
Recruiters who quit going on gut feeling.
We used to run 20 interviews per vacancy. With Marcel just 5 — and the quality is far better thanks to the pre-screening.
81 applications for one role. Marcel screened them all and gave us 6 candidates with a high match score. We hired one — she fits the team perfectly.
I don't have an HR department. Marcel has become my first filter. I only speak with people who are genuinely motivated and fit us.
The culture-fit part surprised me most. Candidates who looked perfect on paper scored low — and vice versa. Marcel saw what we missed.
Good to know.
Does Marcel work with my existing ATS?+
Do I need to register my own WhatsApp Business number?+
What if a candidate doesn't use WhatsApp?+
Does Marcel decide who gets rejected?+
Is CFILytics® scientifically substantiated?+
Is it GDPR-compliant?+
It always starts with hello.
Ready to meet candidates where they already are? Book a demo and see Marcel live in action.